The India anime market is projected to exhibit a growth rate (CAGR) of 13.30% during 2023-2028.
Key Trends/Drivers affecting the growth of the India Anime industry?
At present, the rising trend of cosplay events and fan conventions among people in India represents one of the significant factors strengthening the growth of the market. Apart from this, increasing preferences for a diverse range of anime genres, such as fantasy, science, and action, are supporting the market growth in the country. Additionally, there is a rise in the demand for anime-related merchandise, including figurines, clothing, and collectibles in India. This, coupled with the increasing focus on unique art styles and fashion trends among people, is offering lucrative growth opportunities to industry investors. In line with this, the growing demand for anime on account of the rising social media influence among the masses that allows them to discuss, share, and create content related to their favorite series is positively influencing the market in the country. Moreover, the wide availability of anime on various streaming platforms is making it accessible to a wider range of audiences, which is contributing to the growth of the market. Besides this, the increasing utilization of smartphones, tablets, and personal computers (PCs) among individuals, along with the ease of internet facilities in the country, is bolstering the market growth. In addition, the localization of anime content, such as dubbing and subtitles in regional languages, is making it more appealing and relatable to viewers in India, which is propelling the growth of the market. The escalating demand for entertainment options among individuals, along with the growing number of animation studios in India that creates anime, or two-dimensional (2D) hand-drawn animation in the art-style of Japanese manga comics without depending on foreign collaborations is offering a positive market outlook.
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About India Anime Industry?
Anime is a distinct style of animated film and television entertainment that comprises a wide range of genres, themes, and artistic styles, allowing for diverse storytelling. It often features colorful artwork, attractive themes, and vibrant characters that resonate with viewers. It is a versatile medium for conveying narrative and ideas and is not limited to any age group. It has characters that often exhibit resilience, determination, and other positive qualities, which can inspire viewers in their own lives and may serve as role models or sources of motivation. It can explore complex narratives and tackle diverse subjects, ranging from fantasy and science fiction to romance, drama, and adventure. It encourages viewers to appreciate different forms of artistic expression and can inspire creativity in art and design. It can be viewed by people after opting for subtitles or dubbing in their native languages to understand the content in an enhanced way. It offers entertainment and allows viewers to immerse themselves in imaginative worlds and stories. As it assists in contributing to the world of visual arts and encouraging artistic expression, the demand for anime is increasing in India.
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What is included in market segmentation?
The report has segmented the market into the following categories:
Revenue Source Insights:
• T. V.
• Movie
• Video
• Internet Distribution
• Merchandising
• Music
• Pachinko
• Live Entertainment
Regional Insights:
• South India
• North India
• West and Central India
• East India
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Other Key Points Covered in the Report:
• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations
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